Director, Customer Marketing

Location(s):

United States of America

City/Cities:

Remote

Travel Required:

00% – 25%

Relocation Provided:

No

Job Posting End Date:

July 24, 2025

Shift:

Job Description Summary:

At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it is an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands – ensuring that each brand connects deeply with local consumers in ways that scale globally.

As Director, Customer Marketing – Convenience Retail – here’s what you will do for us:

• Leads customer marketing for assigned customers

• Responsible for leading marketing by amplifying the category/brand plans and creating differentiated marketing/path to purchase platforms

• Responsible for engaging with customer team and leveraging our Collaborative Business Plans and Coca-Cola Customer Commitment

• Represents the category/brand platforms/programming/innovation to the customer and customer team

• Collaborate with Integrated Marketing team (IMX) and creative marketers/agency to enable irresistible customer marketing, as well as working with IMX Connected Commerce team to drive compelling omni-channel plans (via media/eComm/digital marketing/retail media)

• Build annual plans and long term (3-5 year) customer marketing platforms

Qualifications & Requirements

• Bachelor’s degree required; MBA or other graduate degree preferred

• 7 or more years of experience required, preferably in the consumer goods/beverages industry or sports business; 10 or more years preferred

• Experience leading and being part of cross-functional teams

• Customer marketing and omni-channel marketing experience

• Annual planning expertise, leveraging market trends and consumer/shopper insights

• Selling experience and collaborating for value

• Strong business acumen with the ability to utilize category insights, shopper insights and financial goals into planning

Preferences

• Significant customer marketing, consumer/shopper insights, business analytics

• Digital, Social, eComm and Retail Media Network Knowledge & Experience

• Financial management experience

• Creative development experience inclusive of working with or for creative shopper agencies

Work Focus

• Inspire customer to engage in compelling and irresistible customer marketing platforms

• Senior level customer management skills

• Experience building, monitoring and implementing sales and marketing plans across customer

• Advanced strategic and creative thinking

• Ability to recognize, understand, and interpret shopper behavior, brand strategies, channel, and customer needs, and turn this knowledge into action and results

• Previous Customer/Shopper/Region/Channel Management experience

• Strong business acumen with ability to influence across the internal organization and with the customer

Communication Focus

• This role will communicate with the customer leadership and extensive customer functions (marketing, omni/digital, in-store, retail media, category, etc.)

• This role will internally collaborate with the category/brand leads, customer/sales leadership, connected commerce, and integrated marketing to then inspire our customers and system (I.e., OU’s, Bottlers and Customers) with our category platforms

• Support alignment with bottlers and customer teams to win with key category initiatives

What We Can Do for You

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we are always innovating.

• Expansive & Diverse Customers: We focus on a diversified and broad range of customers each day.

• Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company’s sponsorship to continue to work legally in the United States.

Skills:

Account Management, Business Development, Business Insights, Communication, Consultative Sales Management, Customer Relationship Management (CRM), Customer Service Management, Decision Making, Leadership, Marketing, National Account Sales, Negotiation, Pitch Presentations, Results-Oriented, Sales Forecasting, Sales Management, Sales Process

Pay Range:

$160,000 – $186,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.