Consumer & Shopper Insights Manager

Consumer & Shopper Insights Manager

• Location: Tokyo

Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.​

Our mission: to bring health in people’s hands by making self-care as simple as it should be for over half a billion consumers worldwide.​

At the core of this mission is our 100+ loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and four specialized science and innovation development centers. ​

Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.​

B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet.​

Find out more about our mission to bring health in your hands at www.opella.com.​

About the job

<Position Summary>

As a strategic partner, to be responsible for all consumer and shopper research, data and information and actively support the marketing and management teams in making sound decisions, from a consumer perspective when planning, developing, executing and evaluating. 

To keep abreast of new research methods and data sources in response to constantly changing consumer behavior and the technological environment. And to improve the quality of the data and information collected by adopting the most appropriate and up-to-date methods and processes. 

<Main responsibilities>

MAJOR DUTIES & RESPONSIBILITIES (what the job does) 

• Plan and manage the most appropriate research projects for the category or brand for which he/she is responsible in the medium to long term, within the agreed budget. 

• Plan, conduct, analyze and report on research that fits the marketing challenge and provides clear answers to the challenge through research. 

• As a strategic partner, proactively support the marketing and management team’s decision-making with data and information from a consumer perspective. 

END RESULTS EXPECTED (why is it done/impact) 

• Provide marketing teams with appropriate research solutions to their challenges and objectives. 

• Enable the team to make winning decisions with a higher probability of success

MAJOR DUTIES & RESPONSIBILITIES (what the job does) 

• Lead research capability increase by improving/developing research method and process in order for marketing to make sound decisions in a fast-changing business environment.

• Manage research agencies to increase cost effectiveness and agility and without sacrificing quality of their services.

END RESULTS EXPECTED (why is it done/impact) 

• Develop and strengthen research method and process to meet current changes of consumer environment, and research technology

• Achieve cost effectiveness and agility through research projects.

MAJOR DUTIES & RESPONSIBILITIES (what the job does) 

• Contribute to strategy building and tactical planning based on data and information, including research results. 

END RESULTS EXPECTED (why is it done/impact) 

• Proactively support the marketing team to develop consumer-centric and fact-based strategies and tactics. 

About you

<Knowledge & Skills> 

• Advanced knowledge on marketing research and market data 

• Basic knowledge on business and marketing 

• Advanced business skills (critical / logical thinking, problem solving, flexibility, multitasking, project management, etc) 

• Advanced marketing research skills (planning, analyzing, reporting, etc) 

• Advanced communication skills in English and Japanese 

<Education and/or experience required> 

• Working experience as a researcher or analyst in a marketing research or brand agency or manufacturer, AND, a foreign company. 

• Research or analysis experience for FMCG industry 

<Stakeholders> 

Brand & Innovation (Consumer and Shopper Marketing) 

<Other key Factors> 

• Operating Budget: Confidential 

• Number of direct reports: 1 

• Other Measures (if relevant), i.e., advertising budgets, major accounts, contractors: N/A 

About you:

Write 3 to 7 bullet points describing the essential criteria. To attract a diverse pool of candidates, focus on the true must-haves and avoid lengthy lists. Consider the following criteria:

• Experience: Focus on the relevant skills and achievements rather than the number of years. This approach values the quality and content of the experience over its duration.
• Skills: Include both soft skills and technical skills essential for the role.
• Education: Request qualifications only if they are crucial for performing the job.
• Languages: Specify language requirements if they are necessary for the role.

Why us?

At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.

We Are Challengers.

We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things:

All In Together: We keep each other honest and have each other’s backs.

Courageous: We break boundaries and take thoughtful risks with creativity.

Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.

Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.

Join us on our mission. Health. In your hands.

www.opella.com/en/careers

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