Director of Performance Marketing

About Us:

In a world overwhelmed by misinformation and partisan spin, Ground News empowers people to think critically, challenge their assumptions, and engage more thoughtfully with the news. Through our mobile app, web app, and browser extension, our community of mindful readers can compare how different news outlets report the same story: seeing every angle, not just one.

We’re not in the business of clicks. Unlike most media outlets, we don’t push any political agenda. And unlike most tech platforms, we don’t rely on algorithms to maximize screen time. We’re proudly funded by our subscribers who care about better information, deeper understanding, and a healthier public discourse.

Highlights:

• #1 on Product Hunt (Oct 19, ’20), #2 (Nov 17, ’21), #2 (Mar 26, ’21)

• #2 on 2025 Apple Design Awards in the Social Impact category

• Techstars portfolio company

• 3-time winner of US App of the Day 

• Winner of Digital News Innovation Challenge by Facebook

• Winner of Mobile Apps Showdown at CES

• Featured at Mobile World Congress

• Featured in the New York Times, Financial Times, Newsmax, Forbes and more.

The Opportunity: Director of Performance Marketing:

We’re looking for a strategic and results-driven Director of Performance Marketing to lead our growth engine here at Ground News. As the first in this role, you’ll architect and execute performance marketing strategies that directly accelerate subscriber acquisition and generate tangible, sustainable revenue growth. You’ll bring a high degree of ownership, creative rigor, and analytical discipline to scale our paid efforts across various platforms.

This is a high-impact leadership role that will shape how millions discover and engage with Ground News, helping us build a more informed and less polarized world.

What You’ll Do:

• Define, own, and iterate on a data-backed performance marketing strategy aligned with business objectives, revenue goals, and ROAS benchmarks.

• Lead cross-platform growth: Launch, manage, and scale multi-channel, full-funnel campaigns across Meta, Google, and emerging channels.

• Experiment relentlessly: Identify high-leverage opportunities through rigorous testing of audiences, channels, messaging, and creative formats.

• Optimize for scale, efficiency, and sustainable CAC.

• Drive measurable impact: Own reporting, forecasting, and attribution models. 

• Ensure campaigns directly contribute to subscriber and revenue growth.

• Collaborate and influence: Partner with internal stakeholders and external agencies to produce high-performing, insight-driven creative assets.

• Build the foundation: Own and evolve our martech stack and data workflows to better inform spend allocation, performance tracking, and audience insights.

• Report to leadership: Regularly present performance insights and growth opportunities to our founders.

What You’ll Bring:

• 7–10+ years of performance marketing experience, including 4+ years in a senior strategic role driving measurable growth in B2C environments.

• A track record of managing a minimum of $100K monthly budgets with clear ROI and full-funnel attribution, and experience in scaling monthly budgets aligned with revenue growth. 

• Demonstrated ability to scale a channel from 0 to 1, then from 1 to 100, across creative, targeting, and optimization.

• Deep expertise in paid social and search platforms, with hands-on experience across Meta, Google, and emerging ad networks.

• Strong data fluency, with experience building dashboards, conducting funnel analysis, and making performance-based decisions.

• Proven ability to lead internal teams and external partners, translating business goals into actionable campaign strategies.

• Strong creative judgment, as well as ability to assess and influence UGC, motion graphics, and narrative-driven ad formats for performance.

• Excellent communication and storytelling skills, framing performance insights for a senior, cross-functional audience.

Bonus Points:

• Experience scaling paid marketing for consumer tech, subscription-based SaaS, or digital media products.

• Familiarity with AI tools for creative testing or automation.

• A deep curiosity about the media ecosystem and the political landscape in the U.S. and globally.

Why Join Ground News?

Co-founded by a former NASA engineer and Bain consultant, Ground News offers a fast-paced, mission-driven environment where experimentation is encouraged, and impact is immediate. You’ll have the autonomy to shape strategy, the support of a collaborative team, and the satisfaction of building a product that’s helping people become more informed, open-minded, and engaged. We’re proudly remote, with our roots in Kitchener, Ontario, and you may work from anywhere in Canada.

Ground News is an equitable workplace that celebrates diverse perspectives and lived experiences. We’re committed to building an inclusive environment where everyone feels respected, supported, and empowered to do their best work.

We are committed to building and fostering an inclusive, accessible environment for everyone. If you have any questions, concerns, or require any accessibility accommodations during our interview process, please contact talent@ground.news and we’ll be happy to support you.