GTM Engineer, Marketing Operations

Toast is driven by building the all-in-one restaurant platform that helps restaurants operate their business, increase sales, engage guests, and keep employees happy. We are a rapidly growing company that’s revolutionizing the way the restaurant industry does business by pairing technology with an extraordinary commitment to customer success. The Marketing Operations team plays a key role in Toast’s Go-to-Market (GTM) Strategy and is looking for an AI Engineer to enhance our marketing capabilities through rapid experimentation, strategic implementation, and continuous optimization of AI and automation tools. This role is open to remote candidates.

About this roll* (Responsibilities)

• Partner with marketing stakeholders to identify and scope opportunities for AI-driven solutions.
• Build, test, and deploy AI prototypes and proofs-of-concept to validate use cases with marketing teams.
• Integrate AI APIs, MCP Servers, and other automation tools to build agents and workflows that improve our Go-to-Market motion.
• Proactively identify inefficiencies in marketing processes and develop technical solutions, focusing on tool performance, adoption, and measurable efficiency gains.
• Contribute to the evaluation of and provide recommendations on build-vs-buy decisions for new AI technology.
• Act as a subject matter expert on AI tools and trends, helping to identify opportunities for process automation and efficiency for the marketing team.
• Create technical documentation and training materials to increase technology adoption and ensure adherence to operational processes.
• Collaborate closely with marketing, product, and data infrastructure teams to deliver on campaigns and funnel acceleration initiatives.

Do you have the right ingredients*? (Requirements)

• 8+ years of experience in software development, product management, systems, or operations, including 2+ years of experience in a GTM Engineering, AI Engineering role
• Proven experience in applying AI to solve business problems.
• A “builder” mindset with a track record of taking an idea from problem identification to a functional solution.
• Exceptional communication skills, with the ability to translate complex technical concepts for non-technical audiences.
• Demonstrated ability to operate with a “growth ownership mindset,” executing end-to-end without constant guidance, problem-solving autonomously, and knowing when to leverage additional resources.
• Enthusiasm for learning new technologies and staying current with AI developments.
• Hands-on experience with AI APIs and concepts (e.g., OpenAI, Gemini, RAG, MCP).
• Familiarity with marketing technology tools (e.g., workflow automation tools, CDPs, CRMs, Data Warehouses).
• Experience with rapid prototyping and iterative development.

Special Sauce* (Nice to Haves)

• Working knowledge of web services APIs and cloud services (AWS, GCP or Azure).
• Proficiency in scripting languages such as Python and JavaScript.

*We love a good bread/food pun!

AI at Toast

At Toast we’re Hungry to Build and Learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture.

Our Spread* of Total Rewards
We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.

The base salary range for this role is listed below. The starting salary will be determined based on skills and experience. In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions, if eligible), benefits, and equity (if eligible).

Pay Range$98,000—$157,000 USD

Diversity, Equity, and Inclusion is Baked into our Recipe for Success

At Toast, our employees are our secret ingredient—when they thrive, we thrive. The restaurant industry is one of the most diverse, and we embrace that diversity with authenticity, inclusivity, respect, and humility. By embedding these principles into our culture and design, we create equitable opportunities for all and raise the bar in delivering exceptional experiences.

We Thrive Together

We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the restaurant community. To learn more about how we work globally and regionally, check out: https://careers.toasttab.com/locations-toast.

Apply today!

Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact candidateaccommodations@toasttab.com.

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