About Bark
Bark is revolutionising the way people find professionals in over 1,000 unique categories. As the UK’s largest and fastest-growing services marketplace, we’re on a mission to make finding the right professional quick and easy. With a presence in eleven countries and plans for further expansion, joining us at this genuinely exciting time will be a journey like no other.
Our cutting-edge technology ensures that you can always find the best professional for any job. With a talented team of over 250 dedicated individuals, we’re committed to providing exceptional service and ensuring that our customers are satisfied every step of the way. This is an exciting time to join our scaling business, we recently placed in the Sunday Times Best Places to Work 2024.
As a profitable scale-up, Bark is in a unique position to offer the best of both worlds; the excitement and agility of a start up combined with the financial security and backing of a renowned private equity firm, EMK Capital. You’ll have ownership, agility, responsibility and stimulation without any of the worry.
*Please note you must be based in Spain to be considered for this fully remote role
About the Role
We are seeking a strategic and data-driven Head of B2B Acquisition & Retention to own the entire journey for our Professionals. You will be the architect of the professional experience, designing and executing strategies that drive growth at every stage from initial awareness and acquisition through to successful onboarding, long-term retention, and upselling.
This is a critical leadership role responsible for defining customer segmentation, setting lifecycle goals, and optimising media investment to achieve key financial and performance targets. You will work in close collaboration with Product, Commercial, and Performance Marketing teams
Responsibilities
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Acquisition & Onboarding: Oversee all seller acquisition funnels across organic and paid channels. Partner with the Product team to design and deliver effective seller onboarding and activation programs.
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End-to-End Lifecycle Strategy: Develop and own the comprehensive seller lifecycle strategy, including segmentation, journey mapping, and communication flows to drive engagement and value.
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Retention & Growth: Implement sophisticated lifecycle campaigns and automations to increase seller retention, reduce churn, and drive adoption of higher-tier subscriptions.
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Go-to-Market (GTM) Leadership: Act as the key marketing stakeholder for new product and subscription launches, responsible for briefing the Product Marketing team and signing off on GTM execution plans to ensure successful seller adoption.
Key outcomes you will own
- Financial Metrics:
- Performance Metrics:
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Adoption Rates: Driving adoption of our subscription tiers.
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Sign-up Rates: Increasing conversions for key products
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Channel Growth: Driving significant adoption and engagement with our App and WhatsApp channels
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High levels of retention on products, meeting industry benchmarks
Perks and Benefits
- Fully remote working
- Personal annual L&D Budgets with 600€ to spend on your development
- Being at the forefront of an industry with new and exciting problems to solve
Interview Process
- Screening Call with Talent Partner (30 mins)
- 1st Stage – Interview with Product & CRM (45/60 mins)
- 2nd Stage – Task stage with CMO & CCO (60 mins)
- 3rd Stage – Values interview (30 mins)
Diversity Statement
At Bark, we are a platform for people, revolutionising the way professionals and individuals connect since 2014. Our culture is defined by excitement, ambition, and a commitment to raising the bar. We value diversity, equity, inclusion, and belonging (DEIB) and are dedicated to embedding these principles into everything we do. We are committed to fostering an inclusive environment where everyone can thrive, and our focus is on hiring, retaining and developing a globally diverse workforce that is passionate about excelling our platform and supporting our customers succeed. Be part of our dynamic team, where bold ideas thrive, and create a future worth shouting about.