Lifecycle Marketing Manager (Remote, USA)

Description

TripleTen is a service that empowers individuals, regardless of their prior experience, to embark on the exciting and challenging journey of mastering tech professions.

Our mission is to ensure that every student has the opportunity to successfully master a new profession, find their purpose, and become a valuable member of the tech industry.



TripleTen is a remote first organization mirroring our students who complete our bootcamps in a remote environment.

In the Role

We are looking for a highly skilled Lifecycle Marketing Manager to join our team. The ideal candidate will have experience in analyzing customer data, creating trigger communications, and executing special email campaigns.

The candidate must be highly analytical, able to identify customer segments, and be comfortable working with various communication channels, including email marketing, SMS.

What you will do

The Lifecycle Marketing Manager will be working in our marketing and student communications departments.

They’ll be responsible for the following:

• Manage Marketing CRM Communications: Oversee email and SMS communications within Hubspot for leads prior to becoming customers. This includes managing abandoned cart flows, nurturing leads from organic and paid sources, and executing win-back campaigns;
• Student-Facing CRM Communications: Develop and manage communications for customers post-purchase, including emails, SMS, and other notifications triggered by specific events (e.g., student inactivity, struggles with material, completion of bootcamp);
• Mass Promotional Emails: Draft, design, and execute mass promotional email campaigns to engage and inform our audience;
• Performance Reporting: Monitor and report on the performance of email and SMS campaigns, providing insights and recommendations for improvement;
• Data Analysis: Analyze performance data to identify areas of opportunity for enhancing existing communications and creating new automated workflows;
• Compliance Management: Ensure all communications adhere to CAN-SPAM Act guidelines and TCPA compliance best practices.

Requirements

• Proven experience in CRM management, preferably within Hubspot;
• Strong copywriting skills with the ability to tailor messaging for different audiences;
• Familiarity with analyzing campaign performance data and implementing improvements;
• Experience with marketing automation tools and CRM systems (training on Planhat will be provided);
• Proficiency in using collaboration tools such as JIRA, Slack, and Google Workspace.

Preferred Tech Stack: Hubspot, Conversica, Planhat.

What we can offer you

• Base Salary Range $95k – $110k;
• Remote and full time position;
• Robust Benefit Plans with 100% company paid for health care premiums for you and your family;
• 18 days paid vacation, plus 16 observed holidays including Juneteenth, Indigenous Peoples Day, and Veterans Day;
• A comfortable digital office. We use modern digital tools — Mattermost, Notion, Zoom, Hubspot, HiBob — to make working together seamless;
• Growth. Our product and global reach is expanding quickly;
• A diverse and close-knit global team spread across the US, Israel, LATAM, Europe, Serbia, Georgia, Armenia, and more.

Disclosures



*At this time we are unable to offer H-1B, L-1A/B sponsorship opportunities.

**This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities at any time.

***TripleTen is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, color, religion, sex, national original, age, religion, disability, marital status, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.