Marketing Financial Analyst

We’re transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Overview

About the Role 

Join our team as a Marketing Financial Analyst, and take the reins on our Marketing budget management, shaping the operating model on one of our largest growth levers. This role is not just about tracking and crunching numbers; it’s about bringing precision and insight to our financial and strategic marketing decisions, making sure every dollar is working as hard as possible. You’ll be the bridge between Marketing and Finance, refining our tracking and forecasting techniques for working and non-working spend to drive smarter decisions and enable Marketing leadership. Step into a role that empowers you to fuel our company’s growth and refine our go-to-market and marketing strategies with fact-based clarity and foresight.

About the Team

This role is joining a newly formed Marketing Strategic Planning & Operations team focused on enabling the entire Marketing function and closely partnering with Marketing leadership. This team will inform strategy and drive operational excellence by facilitating investment management, strategic planning, and team-wide operating rhythms. 

About the Job 

• Own Marketing budget operations: Build and maintain templates, reporting, and operating rhythms for both annual planning and ongoing budget management.
• Partner closely with Finance and Accounting stakeholders to streamline operations for monitoring and managing the budgets to ensure expenditures align with forecasted allocations.
• Review and challenge key assumptions in forecasting, ensuring financial and strategic rigor in marketing’s planning process.
• Propel a culture of continuous improvement by establishing scalable frameworks for initiative sizing, performance monitoring, metric reporting.
• Guide meaningful improvements in Marketing strategy through analysis of spend efficiency, initiative and business performance, competitive dynamics, and the impact of macroeconomic trends.
• Partner with analytics and marketing teams to define, track, and derive insights from key performance metrics, ensuring data informs strategy and investment decisions.
• Help define and size opportunities for business and brand growth through data-based insights and analysis around market data, business performance, and consumer behavior.
• Partner closely with Marketing Leadership to optimize investment strategy and identify areas for strategic growth.

About You

Minimum Qualifications

• 5+ years experience in Finance, Business, Marketing, or a related field.
• Experience owning and evolving financial operations, including budgeting, spend governance, and performance forecasting.
• Well-developed analytical skills with the ability to break down complex data and deliver clear insights.
• Expertise in reporting and financial modeling.
• Knowledge of marketing finance concepts and frameworks.
• Self-starter with the ability to quickly respond to problems independently and proactively address conflicting stakeholder requirements to achieve creative compromise. 
• Proven track record of designing and implementing process improvement projects and improving business metrics in resource-constrained environments.
• Strong attention to detail and project management / organizational skills

Preferred Qualifications

• Experience working in a marketplace business
• Experience with Adaptive Insights or similar financial planning systems
• Familiarity with commercial planning, including forecasting and investment strategy
• Understanding of Marketing measurement frameworks, analytics, and performance tracking

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.
For US based candidates, the base pay ranges for a successful candidate are listed below.

CA, NY, CT, NJ$119,000—$132,000 USDWA$114,000—$127,000 USDOR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI$109,000—$121,000 USDAll other states$98,000—$109,000 USD