Paid Media Campaign Manager

Company Description

M3 USA is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more. Since our inception in 2000, we’ve seen remarkable growth, fueled by our mission to utilize the internet for a healthier world and more efficient healthcare systems.

Our success is anchored in our trusted digital platforms that engage physician communities globally, facilitating impactful medical education, precise job placement, and insightful market research. M3 USA prides itself on a dynamic and innovative work environment where every team member contributes to global health advancements.

Joining M3 USA means being part of a dedicated team striving to make a significant difference in healthcare. We provide a unique opportunity for you to be at the cutting edge of healthcare innovation, shaping the future in a meaningful career. Embrace the chance to drive change with M3 USA.

Due to our continued growth and most recent acquisition, we are looking for an experienced Paid Media Campaign Manager to join NAS Recruitment Innovation, an M3 Company.

About the Business Unit:

NAS Recruitment Innovation empowers you to attract and engage quality talent with a strategic blend of targeted technology and expertise. Serving every major market across the U.S. and Canada, we’re consultative experts with more than seven decades of experience and proven leadership in technology solutions, media buying and creative services.

NAS Recruitment Innovation is a full-service recruitment communications organization that helps clients attract top candidates to drive their success. At NAS, we optimize candidate attraction through storytelling, technology and strategy.

Job Description

The Paid Media Campaign Manager will deliver strategic, data-driven paid media solutions and insight-driven storytelling that bridge campaign performance with client goals. The Paid Media Campaign Manager connects tactical media execution with strategic planning and reporting to maximize visibility, engagement, and applicant conversion across NAS’s top client accounts.

Essential Duties and Responsibilities:
Including, but not limited to the following:

• Serve as the strategic bridge between Account Directors and Paid Media Strategy Leads, ensuring alignment between campaign planning, execution, and client objectives
• Collaborate with Account Directors to develop informed paid media strategies that reflect hiring demand, talent audience behavior, and client KPIs
• Contribute to media planning sessions and briefs, offering insights on channel mix, audience targeting, and optimization strategies
• Partner with Media Analysts and Paid Media Strategy Leads to develop and maintain campaign reporting dashboards across Google Ads, Meta Ads, programmatic, and other paid channels
• Analyze campaign performance data to identify trends, optimization opportunities, and actionable insights that connect media performance to business impact
• Support Account Directors in client-facing presentations, articulating campaign performance narratives and demonstrating the “why” behind strategy recommendations
• Guide the creation of quarterly and monthly paid media reports that clearly communicate results, performance shifts, and next-step recommendations
• Collaborate cross-functionally with Creative, Analytics, and Engineering teams to ensure accurate campaign setup, tagging, and reporting integrity
• Partner with internal teams to test, document, and share best practices for campaign planning, data storytelling, and optimization
• Stay current with paid media platform trends, algorithms, and recruitment marketing innovations to inform strategic recommendations

Qualifications

Education and Training Required:

• Bachelor’s degree in Marketing, Communications, Advertising, or a related field preferred
• Google Ads, Meta Ads, and programmatic platform certifications preferred

Minimum Experience:

• 5+ years of experience in paid media campaign management, strategy, or analysis across multiple platforms (search, social, display, programmatic)
• Experience in recruitment marketing or employer branding preferred; B2C or B2B experience with strong analytical storytelling will also be considered

Knowledge, Skill, Ability:

• Advanced working knowledge of Google Ads, Meta Ads Manager, programmatic platforms, and data visualization tools (Looker Studio, GA4, Talentegy)
• Strong analytical skills with the ability to connect campaign performance to business and hiring outcomes
• Ability to build and interpret reports independently, providing strategic recommendations that drive continuous improvement
• Skilled in translating data into actionable insights for client and internal presentations
• Excellent verbal and written communication skills; able to synthesize complex data into meaningful narratives
• Strong organizational and project management skills; able to manage multiple campaigns and priorities simultaneously
• Deep understanding of digital metrics, attribution models, and candidate journey tracking
• Proficient in cross-functional collaboration and process documentation to ensure campaign and reporting accuracy

Additional Information

A career opportunity with M3 USA offers competitive wages, and benefits such as:

• Health and Dental
• Life, Accident and Disability Insurance
• Prescription Plan
• Flexible Spending Account
• 401k Plan and Match
• Paid Holidays and Vacation
• Sick Days and Personal Day

*M3 reserves the right to change this job description to meet the business needs of the organization

M3 USA is an equal opportunity employer, committed to the principles of inclusion and diversity for all employees and to providing employees with a work environment free of discrimination and harassment.

All employment decisions at M3 USA are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical or mental disability, medical history or genetic information, sexual orientation, gender identity and/or expression, marital status, past or present military service, family or parental status, or any other status protected by the federal, state or local laws or regulations in the locations where we operate.

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