Product Marketing Manager

Allgemeine Daten
Land: APAC
Stadt: unbekannt
Arbeitgeber: Windranger Labs
Berufsfeld: Marketing & Sales
Vertragsart: Full-Time
Gehalt: ab

 

Job-Beschreibung

About UR

UR is a borderless smart money app that makes it easy to spend and off-ramp, all in one place.

Built for both crypto natives and the crypto curious, UR simplifies the way people and businesses move between digital assets and fiat currencies. Self-custodial, fast, and intuitive, UR turns complex crypto workflows into a seamless everyday experience.

As Senior Product Marketing Manager at UR, you will sit at the intersection of product, growth, and revenue, shaping how we take our borderless banking and crypto-fiat payment products to market.

UR is building a global, on-chain banking network — cards, accounts, stablecoin rails, and real-world usage for the underbanked and global-first users. This role is about turning complex infrastructure into clear value, driving adoption.

This role is expected to own strategy and execute, work shoulder-to-shoulder with Product, BD, and Ops, and materially improve how we launch, position, and scale UR.

Key Responsibilities

  1. Product Market Action Plan – GTM & Adoption

  • Own end-to-end GTM strategy for UR’s core products (accounts, cards, on/off-ramps, stablecoin flows, regional launches).

  • Translate product roadmaps into clear campaign narratives, goals, and execution plans.

  • Partner closely with Product, Growth, BD, and Ops to align on launch readiness, sequencing, and success metrics.

  • Build and maintain a forward-looking launch calendar to ensure cross-functional clarity.

  • Track launch performance (adoption, activation, usage, funnel conversion) and feed insights back into product and growth.

  • Create scalable GTM playbooks that support product lifecycle marketing as UR expands across regions and use cases.

  1. Commercial & BD Enablement

  • Develop high-impact enablement assets for BD, partnerships, and growth:

  • Pitch decks, one-pagers, demo scripts, battle cards, objection handling, use-case briefs.

  • Ensure consistent positioning and messaging across all commercial touchpoints.

  • Run regular enablement sessions to improve pitch quality, product fluency, and confidence.

  • Gather feedback from BD and partners to continuously refine messaging and materials.

  1. Positioning & Messaging

  • Own UR’s product positioning, value propositions, and messaging pillars, grounded in real user needs.

  • Segment messaging clearly across:

    • Regions (SEA, LATAM, Africa, etc.)

    • User types (freelancers, creators, merchants, crypto-native users)

    • Use cases (payments, savings, remittance, daily spend)

  • Partner with Brand & Content to ensure UR’s narrative is consistent, credible, and differentiated.

  • Support external-facing content including website messaging, launch pages, demos, webinars, and campaigns.

  1. Customer Advocacy & Insights

  • Conduct regular customer interviews, win/loss reviews, and usage analysis.

  • Turn insights into sharper positioning, clearer GTM strategies, and better product feedback loops.

  • Identify proof points and ROI metrics to develop:

    • Testimonials

    • Case studies

    • Partner success stories

  • Work with Customer Ops and Growth to source reference customers and real usage data.

  • Act as a customer advocate in product planning and prioritization discussions.

  1. Market & Competitive Intelligence

  • Stay ahead of trends across fintech, neobanking, payments, stablecoins, and Web3.

  • Build and maintain competitive frameworks to inform positioning and BD strategy.

  • Clearly articulate why UR wins — not in theory, but in practice.

  • Serve as a subject-matter expert for product-market fit, advising leadership, product managers, and GTM teams.

What We’re Looking For

  • Strong experience in fintech, payments, crypto, or stablecoin-based products.

  • Proven GTM ownership for complex, infrastructure-heavy products.

  • Excellent written and verbal communication — clear, sharp, and grounded.

  • Demonstrated ability to work cross-functionally with Product, Growth, BD, and Ops.

  • Deep customer empathy, with hands-on experience translating insights into strategy.

  • Strong market awareness across Web2 fintech and Web3 rails.

  • Structured thinker with bias for execution — you ship, you iterate, you improve.

What Success Looks Like

You’ll know you’re winning when:

  • Adoption improves: launches lead to real usage, not just announcements.

  • BD closes faster: clearer narratives, stronger confidence, fewer “what does UR actually do?” moments.

  • Messaging sticks: internal teams consistently use the same language — and customers get it.

  • Customer proof compounds: a growing library of testimonials and case studies tied to real outcomes.

  • Launches feel boring (in a good way): predictable, aligned, and execution-tight.

 

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