Job Title: Senior Field Marketing Manager
Location: Remote
THE OPPORTUNITY:
At Salesloft, our Senior Field Marketing Manager will be pivotal to our company’s success. You will be a key member of our fast-growing and high-performing North American Revenue Marketing team, responsible for the strategic planning, execution and outcomes of our most impactful field programs.
On a day-to-day basis, you will be responsible for leading field marketing initiatives to drive pipeline and revenue. Specifically, you will:
Deliver Maximum Pipeline Impact with Field Marketing
- Create a comprehensive field marketing strategy to deliver pipeline and revenue, partnering with Sales teams to develop a deep understanding of their business and determine the appropriate mix of marketing campaigns, events, and activities.
- Collaborate with revenue organization stakeholders (Sales, Customer Success, Office of Pipeline) to prioritize and execute highly-targeted virtual and in-person events to accelerate pipeline through enablement, event recruitment and comprehensive follow-up processess.
- Partner with Revenue Marketing team members across Digital, Events and ABM on cross-channel strategies to effectively engage target accounts.
- Measure and report on the pipeline impact and ROI of all field programs, making data-driven recommendations for future investment based on outcomes.
Create Engaging and Innovative Field Marketing Programs
- Develop and deliver high-touch marketing programs to create/accelerate opportunities, build executive relationships, generate quality pipeline, move prospects through the sales cycle, and impact revenue growth.
- Drive the strategy and execution of our hosted and sponsored field event strategy, including content development, onsite experience and logistics, and cohesive pre-event, at-event, and post-event strategies.
- Identify co-marketing opportunities with industry communities and partners to create demand at scale.
- Leverage 6sense ABM automation platform to identify and monitor buyer intent keywords to orchestrate buyer intent-driven campaigns to segment audiences at scale.
- Collaborate with the content and campaign teams to develop campaign-specific assets and industry messaging (i.e. OB cadence nurturing, field engagement, content hubs, gifting, etc.).
WHAT WE’RE LOOKING FOR:
We are seeking a seasoned, results-oriented marketing leader with a proven track record of developing and managing integrated, highly-customized account-based programs. You are a strategic thinker with exceptional organizational skills and a passion for creating innovative programs that drive pipeline. You thrive in a fast-paced environment and excel at cross-functional collaboration.
If you’re looking for an opportunity to lead significant initiatives and make a substantial impact on a growing company, then becoming a Senior Field Marketing Manager at Salesloft is the career path for you!
THE TEAM:
Our Salesloft Revenue Marketing team is comprised of seasoned professionals who are all aligned on one vision and mission:
- Vision: Fundamentally transform the way buyers and sellers drive repeatable outcomes
- Mission: Bring science to the art of sales
The Revenue Marketing team consists of data-driven marketers across Digital, ABM, Field Marketing, and Events that are motivated, ambitious, and passionate about supporting our pipeline and revenue goals.
THE SKILL SET:
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- 7-9 years of experience executing field marketing programs to drive pipeline generation.
- Data-driven and results-oriented, with experience analyzing program performance and delivering relevant insights to senior leadership with a focus on business outcomes.
- Proficiency in CRM and marketing automation platforms (e.g., Salesforce, Marketo).
- Proficiency in event registration software (e.g. Swoogo, Splash).
- Experience with other sales or marketing technology applications is strongly preferred (e.g. 6sense, Terminus, Salesloft, ContentStack, and PathFactory).
- Strong negotiation skills with ability to manage contracting processes.
- Strong experience managing budgets to ensure the most effective use of investment and resources, building business cases, and completing ROI analysis.
- Experience with venue research, selection, and contracting.
- Exceptional written and verbal communication skills.
- Outstanding presentation skills with the ability to articulate complex strategies clearly.
- Proven ability to collaborate cross-functionally and influence stakeholders across all levels of an organization.
- Creative, self-motivated, and enjoys solving problems.
- Ability to work independently on a majority of tasks.
- Strong project management skills with the ability to manage multiple complex projects simultaneously and meet deadlines.
- Demonstrated ability to get buy-in from leadership, Sales, and Customer Success on new initiatives and strategies.
- A keen eye for detail and a commitment to delivering high-quality event experiences.
- Ability to travel up to 15-20% during peak event seasons.
WITHIN ONE MONTH, YOU’LL:
- Attend Salesloft’s New Hire Orientation, where you will learn our Salesloft story and understand what makes our “Lofters” unique.
- Begin 1:1’s with your manager, understand your 30-60-90 plan, and meet & shadow current members of the team.
- Set your OKRs (Objectives and Key Results) with your manager and develop an action plan to achieve them.
- Meet with key partners across Marketing, Sales, Customer Success, and Product.
- Begin taking ownership of current field marketing programs.
WITHIN THREE MONTHS, YOU’LL:
- Be leading the execution of field marketing programs.
- Contribute to the strategic planning for the next fiscal year.
- Be partnering with peers on ABM and Event Marketing to ideate on target account engagement.
- Present initial ideas for enhancing strategies to the leadership team.
WITHIN SIX MONTHS, YOU’LL:
- Have successfully led the execution of multiple hosted and sponsored field events.
- Be actively designing and planning for upcoming programs.
- Be proficient in measuring and reporting on the pipeline impact of your programs.
- Continuously focus on your OKRs and identify areas for process improvement.
WITHIN TWELVE MONTHS, YOU’LL:
- Be considered a high-performer on the team by continuously seeking new challenges and ways to optimize field programs and their impact.
- Have played a critical role in increasing field marketing-driven pipeline and revenue.
- Be a trusted advisor for field marketing strategy across the organization with deep relationships with sales partners.
WHY YOU’LL LOVE SALESLOFT:
At Salesloft, we’re not just a company, we’re a community built on shared values.
- Lead With Humility and Respect
- Earn Customer Trust
- Put Team Over Self
- Redefine What’s Possible
- Deliver Big Results
Salesloft delivers a performance force multiplier for the world’s most demanding companies. Salesloft’s Revenue Orchestration Platform, delivering the first AI-powered durable revenue engagement model, keeps market-facing teams on top of all buyer signals, with outcomes-driven prioritization so they always act first on what matters most. Thousands of the world’s most successful sales teams, like those at Google, 3M, IBM, Shopify, Square, and Cisco, drive more revenue with Salesloft.
While we’re proud of our history, we’re even more excited about the future. We want to create a world-class culture and company that attracts, develops, engages and retains elite talent.
Since our founding in 2011, we have grown into a global, award-winning organization with Lofters based all over the world. As a testament to our organizational health, we have been named by Forbes as one of America’s Best Startup Employers in 2021, Atlanta Business Chronicle’s 2022 Healthiest Employers, three times by Deloitte as a ‘Fastest-Growing Technology Company in North America,’ and have been recognized as a top workplace by Fortune, Glassdoor, Atlanta Journal-Constitution, and Inc Magazine.
In addition to our stand-out organizational health:
- 2024 Best Places to Work Certified for a fourth consecutive year
- Leader in The Forrester Wave™: Revenue Orchestration Platforms for B2B, Q3 2024
- G2 Enterprise Sales Engagement Leader 15 consecutive quarters
- Recognized by Gartner Peer Insights as a Customer’s Choice in 2023 Voice of the Customer for Sales Engagement Applications
- G2 recently ranked us #1 in Enterprise Sales Engagement and we were named a leader in the 2022 Forrester Wave for Sales Engagement. We received the highest possible score in 26 out of 30 criteria, more than any other vendor evaluated in our category.
We’re redefining an age-old industry. This is challenging work – but our team of driven innovators makes the journey thrilling. We’re fast-paced, cutting-edge, and collaborative. We pursue excellence in everything we do and have a lot of fun along the way. Come join us!
WHY SHOULD YOU WORK AT SALESLOFT:
- You will become part of an amazing culture with a supportive CEO and smart teammates who actually care
- You will work with an amazing team you can learn from and teach
- You will experience joining a high-growth/high-trajectory organization
- You will hear “Yes, let’s do that!” and then have the opportunity to successfully execute on your ideas
- You will build community with Lofters of many cultures and backgrounds through ERGs and DEI initiatives
- We have a vibrant, open office that utilizes modern technology
We firmly believe you will have the opportunity to grow more here than you would anywhere else
Salesloft is committed to creating a sense of belonging for all Lofters. We integrate representation and inclusion into Salesloft’s core by establishing and meeting specific, time-bound objectives for fair hiring and career growth. We prioritize actionable steps over terminology, and showcase how a genuinely diverse and inclusive culture enhances our financial success and overall performance.
We are proud to be an Equal Opportunity Employer and provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, pregnancy, sexual orientation, or any other characteristic protected by law.
Don’t meet every single requirement? Studies have shown that people from underrepresented groups are less likely to apply to jobs unless they meet every single qualification. At Salesloft we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Keep an eye on our Careers Page for other positions!
#LI-Remote
It is Salesloft’s intent to pay all Lofters competitive wages and salaries that are motivational, fair and equitable. The goal of Salesloft’s compensation program is to be transparent, attract potential employees, meet the needs of all current employees and encourage employees to stay with our organization.
Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location.
The total compensation package for this position may also include performance bonus, stock, benefits and/or other applicable incentive compensation plans.
Salesloft embraces diversity and invites applications from people of all walks of life. We are proud to be an Equal Opportunity Employer and provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, pregnancy, sexual orientation, or any other characteristic protected by law.
Base Pay Range$104,000—$165,000 USD