Sr. Manager, Content Marketing

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We’re transforming the automotive industry and we’re in hyper-growth! We received a $104MM growth equity investment in 2023 and completed the company’s 3rd acquisition (our biggest ever) in July 2024. Are you hungry, driven, relentless, and entrepreneurial? Do you want to be at the forefront of SaaS, agentic AI, generative AI, conversational AI, and more? Ready to be in a hyper-growth environment where progress is lightning-fast, change is constant, results are immediate, and grit, inventiveness, energy, relentlessness, collaboration, and passion are mandatory? Someone who wants to be in the trenches, doing and creating directly as much as they are ‘directing’ (as a matter of fact, much more)? If this job is for you, you’re as comfortable (and passionate) about developing the best omnichannel content marketing campaign, white paper, ebook, social post, blog, product narrative, email or paid social campaign in existence as you are establishing and scaling the company’s content strategy and brand voice. You’re relentless about writing, shaping narratives, A/B testing, performance analytics, and data-driven decision-making; and have built content marketing from the ground up and then scaled them across the enterprise. We’re strategic but have little time for “strategery.” If titles and layers and matrices and big teams are your thing, look elsewhere. If you want to spend your days directing and conceptualizing while others do the work, this is not a fit. You’ll be creating, making, delivering, juggling, and flowing to the work relentlessly. Shaping strategy, building out an organization, analyzing and reporting, and evolving the content strategy while you’re flowing to the work in a very lean organization. And you’ll have loads of fun while doing it. If that STILL sounds like you, read on!

Impel’s Content Marketing Manager (CMM) will possess the ability to think both creatively and analytically. Responsibilities will include writing, formulating content strategies, editorial calendars, and content pillars; developing and leading omnichannel campaigns, producing and publishing content, optimizing content for SEO across digital channels, working cross-functionally to generate content ideas, and managing content across all platforms, among other tasks. Our ideal manager will be thoughtful but fast-moving, data-driven, scrappy, articulate and results-oriented. Impel’s CMM will be comfortable finding creative and inventive ways of building an online and industry presence, as well as using analytics in the formulation and measurement of a content strategy. Content forms include (but are not limited to) white papers, ebooks, content offers, blogs, bylines, multimedia articles, talking points, website content, collateral, video, and social posts.

Responsibilities

• Partner with leadership to support overall company and brand goals, working closely with the marketing team to steward a consistent brand voice and content marketing strategies
• Define content pillars and develop content streams that enhance the company’s thought leadership, innovation, credibility and brand reputation
• Develop social strategy and expand our brand presence by managing content for all social channels, including posting, responding, and performance reporting
• Develop and manage editorial calendar, including maintaining and updating all brand content to ensure relevance and currency
• Increase web/social traffic, engagement and high-quality leads through content marketing and omnichannel campaigns
• Partner with Product Marketing and Product Teams to generate content that highlights products and services, reviewing competitor, industry, influencer/thought leader, technology and market trends to identify new content ideas
• Enhance and optimize all key company content for SEO effectiveness and authority
• Consistently measure the results and performance of all content activity to inform future marketing campaigns and content efforts
• Support Sales and Performance Management organizations with enablement efforts to help drive effective selling, retention, and expansion
• Ensure effective brand content governance and compliance internally and with external partners

Qualifications

• Bachelor’s degree is required, ideally in marketing, communications, or relevant discipline.
• Minimum 7 years’ progressive growth in B2B content marketing.
• Proven ability to create and scale an enterprise-wide content marketing strategy and playbook
• 6+ years’ experience with managing omni-channel content marketing campaigns
• 5+ years’ experience with marketing automation tools
• Strong analytics experience, ideally with Salesforce, GA4, Pardot, and social media analytics (LinkedIn, Facebook, YouTube, X, Instagram)
• Experience with top-tier SEO optimization platforms (e.g. SEMrush, Ahrefs, others)
• Experience with sales and/or customer success enablement highly desired
• Working knowledge of AI tools to generate and edit content

Required Skills

• Advanced business writing, editing and proofreading skills
• Data-driven with strong analytical skills.
• Knowledge of current content marketing and keyword research toolsets, as well as SEO tools and best practices
• Experience with marketing automation
• Effective working in a fast-paced environment while solving problems efficiently
• Excellent organizational, interpersonal, and verbal communication skills
• Superior time management skills with the ability to handle multiple projects simultaneously
• Ability to embrace and adapt to a high degree of change in work stream and deliverables
• Effective collaboration with and influencing functions and levels with a wide range of differing skills and experience
• Ability to successfully work independently and as a team member with a positive, customer first attitude