Sr. Marketing Manager – SEO

Building the Future of Crypto 

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

Proof of work

The team

At Kraken, our Organic Growth team is the engine behind how the world discovers, learns about, and engages with our products and brand. We combine creativity, data, and technology to accelerate global awareness, acquisition, and retention, all in service of Kraken’s mission to bring crypto to the world.

The Organic Growth organization is made up of four specialized teams: SEO, ASO (App Store Optimization), RAF (Refer-A-Friend), and Content. Together, these teams work across channels and platforms to build sustainable, compounding growth systems that reach millions of users every day.

We operate like a high-performing startup within Kraken. Testing, learning, and scaling what works at the intersection of search intelligence, storytelling, and product growth. From driving discoverability in the next generation of search and AI ecosystems to optimizing in-app visibility and referral loops, we’re obsessed with finding new ways to grow Kraken’s ecosystem organically.

The Sr. Marketing Manager – SEO will be a key member of this organization, partnering closely with leaders across product, marketing, data science, and engineering to evolve Kraken’s global SEO strategy. This role will help shape how Kraken is found, understood, and trusted by audiences around the world, from crypto natives to first-time investors, through world-class organic visibility and thought leadership.

Important: This position is a temporary role.

The opportunity

• Define and own the global SEO vision for Kraken’s portfolio of products and surfaces across web, app, and ecosystem integrations.

• Develop scalable, data-backed SEO and AEO/GEO strategies that drive measurable user acquisition, engagement, and retention.

• Partner with product, content, engineering, analytics, and design teams to embed organic growth principles into Kraken’s product development lifecycle.

• Lead AI-first SEO initiatives adapting to Search Generative Experience (SGE) and answer engine optimization opportunities.

• Build systems for entity optimization, structured data, and topical authority across Kraken’s domain and sub-properties.

• Oversee technical SEO health at scale (crawling, rendering, indexing, Core Web Vitals, and dynamic content handling).

• Provide strategic leadership and mentorship to SEO specialists, contractors and cross-functional contributors, building a culture of continuous learning and experimentation.

• Deliver executive-level reporting and insights, translating complex SEO and organic growth metrics into actionable narratives for senior leadership.

• Collaborate with the Localization and Regional Growth teams to expand Kraken’s global reach through regionalized search strategies and multilingual optimization.

• Partner with the Brand, Content, and PR teams to strengthen Kraken’s E-E-A-T signals

• Monitor competitive, algorithmic, and market trends, ensuring Kraken stays ahead of industry shifts and regulatory landscapes.

• Additional duties and responsibilities as assigned

Skills you should HODL

• 7+ years of experience in SEO leadership, ideally in FinTech, Crypto, or high-scale e-commerce.

• Deep expertise in technical and programmatic SEO, including structured data, and large-scale site architectures (>1M pages).

• Advanced understanding of AI-driven search (AEO/GEO) and semantic SEO, including entity-based optimization, vector search, and LLM-integrated search behaviors.

• Proven success influencing product and engineering teams to implement SEO-driven growth at the system level.

• Strong analytical skills, fluent in GA4, GSC, BigQuery, DeepCrawl, Mixpanel and BI tools. Comfortable framing insights for non-technical audiences.

• Experience driving international SEO and working with localization pipelines across multiple languages and markets.

• Demonstrated leadership in cross-functional environments, including mentoring and scaling SEO strategy across an organization.

• Familiarity with E-E-A-T frameworks, digital PR, and content authority development in a regulated industry.

• Genuine passion for Bitcoin, crypto, and decentralized finance, with an understanding of Web3 ecosystems.

Nice to haves

• Experience building or optimizing AI-integrated search experiences (SGE, Bard, Gemini, Perplexity, ChatGPT, etc.).

• Familiarity with SEO automation frameworks, LLM workflows, MCPs, internal link graph modeling for content discovery, and agentic tools to scale impact.

• Product management or growth experimentation background, you think in systems, not silos.

• You’ve used Kraken products and can articulate where we win, where we can evolve and how SEO can play a role in product discovery.

#LI-Remote #LI-DM1

This job is accepting ongoing applications and there is no application deadline.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don’t fully meet the listed requirements, especially if you’re passionate or knowledgable about crypto!

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws. 

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